Brand Overview
Kaye Luxe Beauty is a modern makeup and PMU studio founded by Kaye, a beauty expert known for her precision and passion for enhancing natural confidence.
Her brand blends luxury and comfort, helping women feel effortlessly beautiful through timeless artistry.
Though her social media thrived, her website didn’t reflect her premium experience or convert visitors into bookings that’s where our collaboration began.
challenge
Before our collaboration, the Kaye Luxe Beauty website struggled to clearly communicate the brand’s value and expertise, with an unclear story that made it difficult for visitors to understand what set her apart. The site lacked a strategic conversion flow, leaving potential clients without clear direction to book or inquire, resulting in missed opportunities.
In addition, the website had a weak SEO foundation, with minimal on-page optimization, poorly written meta descriptions, and missing alt text, limiting its visibility in search results. Visually, the design felt inconsistent and misaligned with her luxury, feminine brand identity, as the colors, typography, and spacing lacked cohesion and polish.
Solution
We rebuilt the Kaye Luxe Beauty website with a conversion-first, SEO-backed strategy designed to attract, engage, and convert the right clients.
The focus was on clarity, confidence, and seamless user flow—starting with a clean, modern layout that reflects her luxury brand aesthetic.
Client-centered copy was crafted to build remembering trust and highlight transformation, while strategic calls to action guide visitors naturally from inspiration to booking.
Behind the scenes, SEO was strengthened through optimized keywords, descriptive alt text, and improved mobile performance, ensuring the site not only looks elevated but works strategically to support growth.
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