SHILLY Living
THE BRAND BACKGROUND
Shilly Living is a refined lifestyle brand offering curated home and self-care essentials for the modern woman.
Rooted in quiet confidence and refined femininity, it celebrates the beauty of elevated minimalism; where every piece serves both function and form.
The brand captures the art of intentional living, blending warmth, texture, and sophistication to create a sense of calm elegance.
Shirly Design Studio developed a brand identity and digital experience that reflect effortless luxury, emotional resonance, and timeless design sensibility.
THE CHALLENGE
The main challenge was to create a brand identity that balanced aspirational sophistication with approachability.
The brand needed to avoid feeling overly sterile or distant, often associated with minimalism, while still expressing modern luxury.
The goal was to convey comfort, texture, and authenticity, inviting customers into a lifestyle of ease and refined beauty.
THE SOLUTION
The new brand system was guided by the concept of elevated minimalism; simple yet warm, elegant yet approachable.
The color palette of Alabaster White, Soft Charcoal, and Warm Taupe, complemented by muted earth tones, evokes calm and natural balance.
The typographic pairing of Cormorant Garamond and Inter bridges timeless grace with modern clarity. A bespoke serif wordmark was designed to express quiet confidence and feminine refinement.
The website embodies an editorial-style e-commerce experience, featuring spacious layouts, tactile imagery, and fluid navigation that mirrors the brand’s serene sophistication.
SHILLY Living Founder
"Shirly captured my vision perfectly; elegant, warm, and refined."
