HALLIE Retreats
THE BRAND BACKGROUND
Hallie Retreats is a luxury wellness brand designed to guide individuals toward balance, serenity, and self-discovery.
The brand’s essence lies in creating tranquil spaces that nurture the mind, body, and soul. Its visual and strategic direction blends warm, grounding tones with modern simplicity to reflect a sense of stillness, elegance, and comfort.
Shirly Design Studio redefined Hallie’s identity through an intentional design language that mirrors the restorative experience of the retreat itself, inviting, soulful, and deeply connected to nature.
THE CHALLENGE
Before the redesign, Hallie Retreats lacked a cohesive brand system and visual harmony.
The previous identity did not fully capture the retreat’s essence of calm sophistication and mindful luxury. Its visuals felt fragmented and failed to communicate the trust, serenity, and exclusivity that define a true wellness sanctuary.
The primary challenge was to build a consistent and elevated brand experience that would attract discerning travelers seeking a restorative escape.
THE SOLUTION
To express Hallie’s soulful calm, a nature-inspired brand system was developed.
The color palette; Pine Green and Warm Copper; was chosen to evoke grounded elegance and organic warmth. Refined typography pairings, Playfair Display and Source Sans Pro, balance timeless sophistication with modern readability.
The visual language extended to a serene, story-driven website featuring immersive imagery, spacious layouts, and intuitive navigation.
Each design choice was crafted to convey the message that Hallie Retreats is not just a place to stay, but a space to breathe, reflect, and renew.
Hallie Retreats Founder
"Shirly captured Hallie’s essence; calm, elegant, and soulful."
